TRUTH
"Relationships are not a byproduct of success; they are its foundation..."
If Jesus Smoked Cigars: 8 Lessons in Relational Leadership
What if relationships were the central theme of your business?
If Jesus Smoked Cigars: 8 Lessons in Relational Leadership is a straightforward guide addressing the one aspect most business owners often overlook — not their product, not their pricing, and not their marketing, but their business relationships. Drawing from decades of professional corporate leadership and a decade of experience as the owner of The Vault Cigar Lounge in Meridian, Idaho, Joshua Evarts makes a compelling case that likability isn't merely a soft skill; it's your most powerful competitive advantage.
Through hard-won wisdom and the kind of direct talk you'd hear over a good cigar, Evarts explains why the most successful people in any room aren't always the smartest or the most talented. Instead, they're the individuals that others genuinely want to be around.
Whether you're running a business, advancing your career, or simply aiming to improve in the environments you already inhabit, this book will encourage you to stop hiding behind processes and start investing in people.